Zim invests in B2C container sharing technology

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  Ladingo, founded in January of 2018 by Hagar Valiano Rips, Ruth Reiner and Guy Levi, offer an e-tailer solution for selling large and bulky items including furniture, bicycles, fitness equipment, garden equipment and electronics directly from overseas retailers or manufacturers to the shoppers’ door.

  The company says its technology platform offers a transparent digital integration of the entire process.

  According to Zim, nearly all B2C e-commerce purchases, estimated at US$2.5 trillion annually, are shipped via airfreight. The disadvantages of airfreight, it suggests, are weight and size limitations that prevent items from being shipped at a reasonable cost.

  And the price obstacle and regulatory requirements limit the variety of products that online shops can sell to international customers, it adds.

  In implementing its container-sharing solution for end shoppers, Ladingo says shoppers can now buy any size product online from any location in the world, just as easily as they’d buy an iPhone cover.